Little Things festival aims to increase the awareness in the community of how small actions can lead to meaningful change. They want to spread the message that you don’t have to be extraordinary to change the world.

The client wants a fun and contemporary feel of design to excite and inspire people to attend.

The use of cute characters was used to appeal to the youth to give them the message that making a change can be fun and won’t need to take too much. This design focuses on making the festival feel welcoming, friendly and inclusive.