Designing systems with soul — empowering teams through human-centered, scalable UX
Janelle Yu
UI/UX Designer
Design isn’t just about solving problems — it’s about understanding people, building trust, and creating something meaningful together.
End-to-End Experience Across Industries
With 6+ years of hands-on design experience — often as the sole designer — I’ve led and delivered complex, high-impact projects from research to rollout. From humanitarian systems to logistics super apps, I bring both strategic thinking and executional speed to the table.
Workflow Optimization That Drives Efficiency
I specialize in designing internal tools, dashboards, and SaaS platforms that help teams work smarter. My solutions reduce friction, streamline operations, and support decision-making in high-pressure, data-heavy environments.
Human-Centered Collaboration That Gets Results
Design is a team sport. I create open, respectful spaces for creative collaboration, ensuring that user needs, business goals, and team dynamics are all aligned. My approach blends empathy, communication, and accountability — making me easy (and effective) to work with.
Versatile, Curious, and Built for Impact
While I thrive in complex systems, I also bring a creative edge — from branding and visual storytelling to user research and front-end handoff. I adapt quickly to different industries and project scopes, always focused on delivering value through great design.
Design with purpose. Built with care.
Here are some of the projects I’ve had the privilege to lead — from humanitarian tech to creative campaigns. Every project reflects not just a solution, but a story: real people, real needs, and meaningful collaboration.
Revolutionizing Community Communication and Feedback for Aid and Development Projects
An advanced feedback platform to enhance community engagement and two-way communication in aid and development projects.
UI/UX Design
Design System Creation
UX Copywriting
Digital Playbook for Consistent and Seamless User Experience Across All Channels
A playbook which contains guidelines for creating good user experiences across all the digital channels for the internet service of one of the leading telcos in the Philippines.
Research & Content
Visual Design
Illustration
What I Offer
End-to-End Design Consulting
From discovery to product design. Whether you need help from concept to launch or support on specific aspects of the design process, I’m here to help make your vision a reality.
digital products
Let’s unite your brand and product under one vision
In today’s attention economy, your brand is how people will remember you. Let’s shape your digital journey together.
branding
