Designing systems with soul — empowering teams through human-centered, scalable UX
Janelle Yu
UI/UX Designer
Design isn’t just about solving problems — it’s about understanding people, building trust, and creating something meaningful together.
6+ Years of Real-World Experience
I’ve led and delivered large-scale projects across industries — from humanitarian platforms to logistics super apps — often as the sole designer, from research to rollout.
Workflow Optimization is My Jam
I specialize in designing tools that help teams work better: internal systems, dashboards, SaaS platforms, and complex data-driven applications.
A Human-Centered Approach
I'm not just a designer — I’m a listener, collaborator, and teammate. I create safe, open spaces for creative collaboration.
Versatile & Curious
While I specialize in systems, I also love creative challenges — whether it’s branding for a gaming company, designing for small businesses, or bringing illustrations and visual storytelling to life.
Design with purpose. Built with care.
Here are some of the projects I’ve had the privilege to lead — from humanitarian tech to creative campaigns. Every project reflects not just a solution, but a story: real people, real needs, and meaningful collaboration.
Revolutionizing Community Communication and Feedback for Aid and Development Projects
An advanced feedback platform to enhance community engagement and two-way communication in aid and development projects.
UI/UX Design
Design System Creation
UX Copywriting
Digital Playbook for Consistent and Seamless User Experience Across All Channels
A playbook which contains guidelines for creating good user experiences across all the digital channels for the internet service of one of the leading telcos in the Philippines.
Research & Content
Visual Design
Illustration
What I Offer
End-to-End Design Consulting
From discovery to product design. Whether you need help from concept to launch or support on specific aspects of the design process, I’m here to help make your vision a reality.
digital products
Let’s unite your brand and product under one vision
In today’s attention economy, your brand is how people will remember you. Let’s shape your digital journey together.
branding
